Skip to main content

Posts

Showing posts from September, 2014

Taking Customers Out of the Markets!

A market may have unlimited definitions. Let’s just get down to the basics and say out loud the first line that comes to our mind. Markets – A place where buyers and sellers meet, a place where goods are being sold to customers, a place where commodities are exchanged for money with the buyers– three answers that top the charts. But, for argument sake, let’s imagine  a market without the buyers . A place where sellers are selling, goods are being sold and commodities are getting exchanged for money – & No sight of customers. Incomplete? Self-implied? Or does it sound familiar? We see markets packed with people. And more often than not, we wish that the crowd around us would just disappear! Won’t that be so easy? No hassle to look for your size and a much needed break from the endless queues outside the trial rooms & billing counters. And snap goes the genie! You wished for it – you got it! Here comes the “e-commerce” boom. Isn't that “trending” these days? W